Scribbling out a betting slip, a call to your bookie or keyboard bashing at a website can and will prove a longer bet placing process than that involved with making few taps on your smartphone or tablet. It is a proven fact.
Primarily horse racing apps are an English and Irish thing. Continental facing online sports betting sites rarely feature horse racing of any kind, preferring to showcase ice hockey ahead of tennis, golf, NBA, winter sports etc. But the familiar High Street betting brands and the names we have become accustomed to in a bombardment of late night TV commercials – Betfair, bet365, BetVictor et-al – most certainly do.
All of the major players give horseracing coverage deserving of its domestic popularity and understand that the better their horse racing mobile apps offering on the ‘Sport of Kings’, the more customers and bets they can expect in return.
But a good horse racing app has to offer so much, starting with the absolute bottom-line bare requirement of win markets which feature ‘best odds guaranteed’ concessions. Similarly, ‘double result’ offers (paid on disqualified horses) need to be part of their standards terms and conditions.
A fine selection of offers is also key to directing customers to a good mobile app, and so concessions like ‘money back if second to the SP favourite’ and ‘free bets for all 4/1+ winners’ also combine to the value of each sportsbook mobile app.
Then there is the market depth to consider. Modern day punters want a lot more than the traditional ‘win’ and ‘each-way’ markets. Not even a few ‘place only’ markets cut the ice.
What differentiates a good horse racing betting app from a great one are markets such as ‘without the favourite’, ‘winning distance’, jollies vs rags’ and ‘match betting’.
And then there are the bells and whistles to consider. Quality form and analysis, virtual race predictions, a commentary and/or radio service plus the all-important streaming of live pictures from the racecourse.
The advantage of live racing pictures on an app is abundantly clear, customers can react to betting changes and the wellbeing (or lack of it) of horses en-route to the start. Furthermore, punters can also bet ‘in-play’ on races as they unfold before their eyes.
Betting ‘in-play’ on horseracing is a growth market presumably, akin to ‘cash out’, as it offers customers a chance to consolidate their betting positions as the race unravels. Naturally this can be a handful in short-distance flat races but National Hunt racing, with race distances starting at two-miles and run a slow pace’ are ideal for ‘in running’ betting.
The mechanics for ‘in-running’ or live horse race betting are no different to any other ‘live betting’ sporting event. A tab stating ‘in play’ or ‘live betting’ will be clearly visible when opening any sportsbook mobile betting app – on its home page.
It is hard to devise a clear strategy for betting on horse racing live. It is abundantly clear that odds compilers do take a liking to horses which race prominently. It means a runner which was 2/1 at the off and jumps from the tapes to adopt a position towards the front of the field will probably be trading at 6/4 after just a few furlongs.
But, ultimately, betting ‘in running’ on horseracing is a great tool for percentage players, people who are happy with making a guaranteed profit of just a few percentage points.
With pre-race markets featuring ‘best odds guaranteed’ and the ‘money back if second to the favourite’ concessions plus modern-day horse racing boasting very small betting percentages (the margin in the bookmaker’s favour) it has become relatively easy to ‘back the field’ in some small field races and ensure a tiny profit.
Albeit covering all the bases (and eventualities) can involve a fair degree of work, it is possible and often requires some ‘in-running’ manoeuvring to be made.
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